Haume

Introducing Haume

Antoinette Arrington’s Haume brand is more than a curation of quiet luxuries of the domestic experience, it’s a complete homage to a lifestyle of joy and engagement. The brand serves as a blend between a service-based studio and an activation house (Haume is hosting a Marrakech experience in September 2023), as well as a tabletop and home goods brand.

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The Opportunity

Haume’s founder is an experienced interior designer who was looking for business development and coaching support to build momentum in her brand. 

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She was looking for support in 

• Brand conceptualization 
• Manufacturing and pricing consultation 
• Presentation and positioning

Our Solution

Antoinette and THe Product Place founder, Alia Oneal worked together in a consulting capacity to illuminate opportunities within Antoinette's professional experience, and her desire to curate products for her clientele. 

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Together they arrived at a meaningful assortment of services, product ideation, and brand positioning that provided Haume founder, Antoinette the momentum, clarity, and confidence that was required to re-launch the Haume concept. 

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"If you’re on the hunt for a product expert, you need to work with Alia because she is a wealth of knowledge + experience that is unparallel and often unattainable unless you are a massive corporation with an unlimited budget...After working with Alia I've been able to put my feelings aside and put the problem I’m solving for my customers…FIRST. The day I realized the value of Alia’s time as a resource (and how disappointed she was that I was wasting it) I found the value of my own. When you’re ready to get serious about the business of your business…The Product Place is where you need to be!"

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