Antoinette Arrington’s Haume brand is more than a curation of quiet luxuries of the domestic experience, it’s a complete homage to a lifestyle of joy and engagement. The brand serves as a blend between a service-based studio and an activation house (Haume is hosting a Marrakech experience in September 2023), as well as a tabletop and home goods brand.
Haume’s founder is an experienced interior designer who was looking for business development and coaching support to build momentum in her brand.
She was looking for support in
- Brand conceptualization
- Manufacturing and pricing consultation
- Presentation and positioning
Antoinette and THe Product Place founder, Alia Oneal worked together in a consulting capacity to illuminate opportunities within Antoinette's professional experience, and her desire to curate products for her clientele.
Together they arrived at a meaningful assortment of services, product ideation, and brand positioning that provided Haume founder, Antoinette the momentum, clarity, and confidence that was required to re-launch the Haume concept.
"If you’re on the hunt for a product expert, you need to work with Alia because she is a wealth of knowledge + experience that is unparallel and often unattainable unless you are a massive corporation with an unlimited budget...After working with Alia I've been able to put my feelings aside and put the problem I’m solving for my customers…FIRST. The day I realized the value of Alia’s time as a resource (and how disappointed she was that I was wasting it) I found the value of my own. When you’re ready to get serious about the business of your business…The Product Place is where you need to be!"