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Indroducing Arch NYC
Meet your new favorite women’s shoe brand, Arch NYC. ARCH NYC is a footwear brand for fashion enthusiasts that offers capsule collections of innovative and quality products with an emphasis on novelty attributes. Jazmin Veney, creator, and visionary behind ARCH NYC has an impressive background in fashion marketing, specializing in high-profile and luxury brands. If you’re looking for a new statement piece we encourage you to check them out!
The Opportunity
Arch NYC is what we like to call, a full-picture brand. Founded by an industry pro, their capsule collections are absolute perfection. Where they did need some outside support was in their packaging suite.
Specifically, they were seeking:
- Packaging that reflected their current customer but also elevated the brand experience
- Scalable packaging that would work for multiple seasons (think slippers versus thigh-high boots)
- Completely custom design –it was important that no other shoe brand would have a packaging story like Arch NYC
Our Solution
After careful assessment of their current product line, future drops, and their brand identity we got to work ideating potential solutions for their packaging suite. We were thrilled when they responded enthusiastically to our idea of using tier signature “A” in their brand language as the primary mark across the packaging suite. Their comprehensive packaging suite came together beautifully:
- Multiple sizes of custom suede and grosgrain show duster bags, sublimated with branding
- A versatile show box with an elastic closure, textured exterior, and internal custom paper print and UV stamping
- An exterior mailer with an all-over pattern, pattern and custom Pantone spot printing
