About Us - The Product Place

We work with impactful founders who know that their time, investment dollars, and creative energy is not best served by building entirely brand new teams.

When great ideas strike, we're the team you call to refine that dream, build that business, and start shipping orders.

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Dream it

No product too big or small

Build it

With our expert team

Ship it

From our Dallas Facility

Four steps to launch

Strategy

Our strategy phases are affectionally dubbed, "The Plan". In these efforts we establish 5 year vision maps, preliminary product merchandise plans with Cost of Goods Sold summaries, as well as 3-year financial forecasts that any SMB would die for.

Design

In this phase we establish product innovations for the business, technology and user sectors as well as develop drool-worthy brand identities. This phase usually wraps with photorealistic product renderings that our founders use to drum up investment.

Development

In this phase we'll take the lead with factor sampling and design iterations. This is what we are earth-shatteringly good at; launching custom product based businesses typically within 7-months.

Logistics

Our final phase is aptly called, "Launch" in this phase we are preparing your brand for go to market success with epic launch campaigns, and vital third-party logistics support like Ecommerce fulfillment and international import.

We build better brands because we're built better.

In-House Teams

By bringing our dedicated talent in house we can provide more seamless design and innovation, and when that team all shares a truly obsessive focus on building great product, well...that specialized energy speaks for itself.

Trend-Proof

We prioritize trend-less go to market campaigns that focus on longevity and repeatability over flash-in-the-pan concepting. In short, our brands are built to last.

Innovation

We focus on designing and developing more innovative products that require less marketing than your average look-alike- product brand. When the product's great, marketing becomes icing, not the foundation.

Delight

We never forget the importance of shock and awe. That's why one of our core values is "Delight". We always aim to delight not just the end consumer with fantastic product based businesses, but also our valued clients who rely on us to wow them.

Program Management

Great design, fantastic ideas, and emotional solutions are all wasted without meaningful program management. One of our core focuses is vigilant risk assessment across all arms of our brand building teams, because better management means less risk, and faster sales.

We're getting, like, really good at this

Here at The Product Place we're aiming to increase transparency and access to product development not only for the financially independent but also historically underrepresented product based business founders.

50+

Since our founding in 2019 we have supported over 50 product-based business founders concept, design, build and ship their product brands.

4.8/5

80% of our clientele are historically underrepresented entrepreneurs like womxn and minorities.

30k+

We currently house over 30,000 units of inventory at our Dallas, Texas facility and ship on average over 6000 orders a year.

Current

capabilities

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Production management

Business strategy

Product innovation

Technical specs

Material sourcing

Fabrication development

Apparel Patterns

Prototyping

Manufacturer sourcing

Sample iteration

Packaging development

Supply chain solutions

Ecommerce web design

Brand identity

Copywriting

Financial forecasting

Freight forwarding

Ecommerce fulfillment

GTM strategy

The Product Place is pleased to partner with sister-company MODUS Applied Innovations for all our industrial and mechanical design needs, including prototype fabrication and validation, and small-scale production.

Life at

We are a group of product specific experts that support serial-entrepreneurs and private equity firms in developing their product-based endeavors with reduced OPEX, and increased speed to market.

The Product Place

PRODUCT-SPECIFIC EXPERTS

CREATIVE DREAMERS

BIG-TIME SHOPPERS

DALLAS DESIGN DISTRICT

PRODUCT-SPECIFIC EXPERTS

CREATIVE DREAMERS

BIG-TIME SHOPPERS

DALLAS DESIGN DISTRICT

Awards and

honors

Member Dallas Black Chamber of Commerce

2021

Black Ambition Futurist Program -Semi-Finalist

2022

Impact Ventures Cohort 6 AWARDEE

DEC - 2022

Our team

We believe that humans helping humans through expertise and comprehensive project management builds more innovative, meaningful and impactful product based businesses. That’s why engage our clients in a full-circle approach that starts with ideas and ends with orders being shipped.

The people at the 'Place.

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Alia Oneal

CEO & Principal

Grace Young

Technical Designer

Maro Radenovic

Industrial Designer

Alex Roberston

Program Manager